Who do you “ask” for financial advice?

Credit Unions and other financial institutions have a changing relationship with consumers. Within the age of technology, more and more people, especially younger generations are using it to seek financial advice. According to recent studies*, close to 50% of consumers seek financial advice from friends or family while less than 33% of consumers seek advice from a bank, credit union, or financial advisor.

The biggest change is with Gen Z consumers, they are increasingly turning to social media channels for financial advice. Within the Gen Z age group, born 1997-2012, 34% are seeking financial advice from TikTok, while 33% look for it in YouTube, and only 24% of this age group seek it from financial advisors*.

Here at NCFCU, we highly recommend getting financial advice from our trusted partner, Capital View Wealth Management. They have the most up-to-date information about the ever-growing and ever-changing financial world, and would love to connect and help you reach your financial goals!

https://www.capitalviewwealth.com/

* https://www.cutimes.com/2022/11/04/growing-your-credit-union-through-social-media-marketing/